Media relations
The average broadcast, newspaper or online news desk receives
hundreds of press releases and pictures every day. JPR understands
better than any PR agency the need to maintain a strong reputation
so that when our press releases appear on the email list it is
opened and read. JPR understands better than anyone the
demands made on journalists, photographic requirements and deadlines
and supplies these on time. Always.
- We write and supply the news releases that will pass muster on
the news intake desk.
- We develop effective and focused media strategies
- We know which media suits a client best
- Press photos are eye-catching and photo calls always attended
Consumer PR
We work for clients whose reliance on effective PR for their
bottom line and their brand is almost total. Our consumer PR team
serves clients including Ulster Bank, Waterford Crystal, Junction
One and Northern Ireland Seafood. Smart consumer PR means imagination,
discipline and processes. To gain the competitive advantage, our
consumer team positions our clients’ brands and products
as news stories as well as feature ideas in the specialist media.
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We co-ordinate PR activity in support of marketing initiatives
and advertising
- We create strategies which grab mass media attention
- Our consumer PR team works closely with you to ensure maximum
gains
Crisis communications control
With an airline, a bank and a number of heavy manufacturers, the
potential for disaster and crisis always looms large. To this end
we have in place communications chains, messaging definition and
24/7 availability to immediately ignite in case of a crisis. A
scandal involving senior management, a product recall, an endangered
flight or a redundancy programme all involve the closest media
scrutiny. The media’s appetite for information is insatiable
in these instances and JPR knows exactly what to do.
- JPR can take immediate control of a crisis situation to prevent
it deepening.
- Pre-planned crisis communications plans are constructed and can
be activated any time.
- Media training or media stand-ins can be provided at any time.
- Briefing journalists to ensure no information vacuum is created
(in which case all sorts of speculation follows and wrong impressions
made)
Public Affairs
We have provided and implemented lobby programmes for various clients
who need to pass on complex messages to politicians, regulators,
commissions and other communities. Even when the client felt their
position was impossible because of the complexities of the issues
they faced, JPR has implemented communications campaigns which
delivered. How do you explain to hostile politicians why utilities
bills are so high? How do you win round groups who were previously
opposed your position or plans? How do you win hearts and minds
of a wider public in the face of prejudice and jaundiced views?
JPR solves these problems with a lot of leg work, strong diplomacy
and sensitive dialogue.
- JPR builds and implements successful lobby campaigns
- Our team is well known by all the political parties and business
groups
- JPR has run long term campaigns or short hits through presentations
at Westminster, off site and abroad
News letter designing and editing
Many larger clients help internal communications and client communications
along with lively colourful news letters. These can be made to
play a central role on two fronts: employee relations and client
relationships. A very readable and well designed news letter enhances
the company’s reputation and can also be influential through
media pick-up. We have extensive experience in producing news letters
for clients such as the Royal Institution of Chartered Surveyors
and Caterpillar.
- Expert design, lay-out and editing service
- Professionally written articles
- High quality and therefore attractive to outside audiences including
the media
Speech writing
A well written speech bestows on the speaker a sense of broad outlook,
informed intelligence and good humour . A well written speech also
helps overcome the speaker’s nerves! The JPR speech
writing team provides material, notes and complete speeches for
a wide variety of leaders including Belfast’s Lord
Mayor (whose term is always 12 months), company chairmen and ceos,
and politicians.
- Top class writers who produce memorable speeches
- Last minute requests for speeches are no problem
- Background research material on any subject quickly accessed.
Copy writing
Exhibitions and presentations which are a component in a lobby
campaign will have maximum impact if the copy and texts which support
them, match the design excellence normally associated with these.
But few copy writers are good enough to make these work as well
as they should. At JPR we frequently mount exhibitions, presentations
and award nights which rely heavily on strong copy. Whether these
are bullet pointed key messages or full exhibition panel captions,
the written word must be succinct and attractive. Thanks to the
proven talents and decades of experience of our staff, this is
another area in which JPR excels.
